台北地區國際觀光旅館分析－旅客市場佔有率
就臺北地區國際觀光飯店而言，民國101年至105年之旅客市場佔有率分析如下：
一、FIT類別旅客市場佔有率：台北凱撒大飯店為最高，近五年平均約佔10.91%；其次為福華大飯店，約佔8.94%；第三名為晶華酒店，約佔8.52%。
二、GROUP類別旅客市場佔有率：三德大飯店為最高，近五年平均約佔11.26%；其次為圓山大飯店，約佔10.12%；第三名為台北寒舍喜來登大飯店，約佔8.03%。
三、本國旅客市場佔有率：晶華酒店為最高，近五年平均約佔10.13%；其次為福華大飯店，約佔8.64%；第三名為國聯大飯店，約佔8.23%。
四、大陸旅客市場佔有率：圓山大飯店為最高，近五年平均約佔11.76%；其次為台北寒舍喜來登大飯店，約佔7.64%；第三名為神旺大飯店，約佔6.99%。
五、日本旅客市場佔有率：國賓大飯店為最高，近五年平均約佔10.90%；其次為台北凱撒大飯店，約佔9.90%；第三名為晶華酒店，約佔9.30%。
六、北美旅客市場佔有率：台北君悅大飯店為最高，近五年平均約佔18.29%；其次為福華大飯店，約佔11.21%；第三名為台北寒舍喜來登大飯店，約佔10.21%。
臺北地區國際觀光飯店近五年FIT類別旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 1.94% | 1.63% | 2.02% | 2.35% | 4.32% | 2.45% |
| 國賓大飯店 | 2.76% | 2.81% | 3.99% | 5.18% | 5.09% | 3.97% |
| 台北華國大飯店 | 2.65% | 3.00% | 2.99% | 3.01% | 3.07% | 2.94% |
| 華泰王子大飯店 | 1.59% | 1.44% | 1.19% | 0.99% | 1.06% | 1.25% |
| 國王大飯店 | 0.32% | 0.37% | 0.40% | 0.36% | 0.31% | 0.35% |
| 豪景大酒店 | 1.27% | 1.82% | 1.41% | 1.40% | 2.14% | 1.61% |
| 台北凱撒大飯店 | 5.06% | 13.30% | 12.91% | 12.17% | 11.11% | 10.91% |
| 康華大飯店 | 1.81% | 1.71% | 1.68% | 1.22% | 1.06% | 1.50% |
| 神旺大飯店 | 5.08% | 5.44% | 5.60% | 6.16% | 6.12% | 5.68% |
| 兄弟大飯店 | 2.44% | 2.31% | 1.98% | 1.50% | 0.96% | 1.84% |
| 三德大飯店 | 0.62% | 0.66% | 0.69% | 0.54% | 0.81% | 0.67% |
| 亞都麗緻大飯店 | 4.48% | 4.25% | 3.94% | 3.60% | 3.47% | 3.95% |
| 國聯大飯店 | 2.62% | 2.60% | 2.53% | 2.01% | 2.51% | 2.46% |
| 台北寒舍喜來登大飯店 | 8.24% | 7.05% | 7.30% | 6.84% | 6.29% | 7.14% |
| 台北老爺大酒店 | 4.33% | 4.07% | 4.05% | 4.06% | 3.27% | 3.95% |
| 福華大飯店 | 9.50% | 9.04% | 9.86% | 8.78% | 7.52% | 8.94% |
| 台北君悅大飯店 | 8.22% | 5.47% | 7.39% | 7.67% | 7.21% | 7.19% |
| 晶華酒店 | 9.09% | 8.34% | 8.42% | 8.34% | 8.40% | 8.52% |
| 西華大飯店 | 6.17% | 4.56% | 3.26% | 5.01% | 4.78% | 4.76% |
| 遠東國際大飯店 | 5.69% | 4.46% | 3.46% | 3.69% | 4.34% | 4.33% |
| 六福皇宮 | 3.84% | 3.39% | 3.44% | 3.88% | 3.66% | 3.64% |
| 美麗信花園酒店 | 2.31% | 2.21% | 1.99% | 2.04% | 1.68% | 2.05% |
| 台北W飯店 | 7.03% | 7.40% | 6.84% | 6.91% | 6.06% | 6.85% |
| 台北萬豪酒店 | 2.26% | 2.26% | ||||
| 台北美福大飯店 | 0.24% | 0.24% | ||||
| 台北寒舍艾美酒店 | 2.94% | 2.66% | 2.66% | 2.31% | 2.26% | 2.56% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
臺北地區國際觀光飯店近五年GROUP類別旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 14.64% | 10.53% | 7.61% | 8.22% | 9.59% | 10.12% |
| 國賓大飯店 | 9.42% | 9.61% | 7.36% | 4.64% | 4.48% | 7.11% |
| 台北華國大飯店 | 6.83% | 7.58% | 6.49% | 6.65% | 6.08% | 6.72% |
| 華泰王子大飯店 | 1.09% | 0.94% | 1.40% | 1.41% | 1.60% | 1.29% |
| 國王大飯店 | 1.09% | 1.37% | 1.57% | 1.71% | 1.65% | 1.48% |
| 豪景大酒店 | 8.08% | 7.02% | 8.25% | 8.09% | 6.37% | 7.56% |
| 台北凱撒大飯店 | 0.95% | 2.94% | 2.92% | 2.69% | 2.95% | 2.49% |
| 康華大飯店 | 5.40% | 5.28% | 5.56% | 6.20% | 5.90% | 5.67% |
| 神旺大飯店 | 1.72% | 1.74% | 1.75% | 1.43% | 0.86% | 1.50% |
| 兄弟大飯店 | 3.18% | 3.19% | 4.27% | 3.56% | 1.52% | 3.14% |
| 三德大飯店 | 9.70% | 10.06% | 11.10% | 12.93% | 12.52% | 11.26% |
| 亞都麗緻大飯店 | 0.71% | 0.83% | 0.95% | 0.96% | 0.74% | 0.84% |
| 國聯大飯店 | 3.04% | 3.54% | 3.49% | 4.04% | 4.59% | 3.74% |
| 台北寒舍喜來登大飯店 | 8.94% | 8.50% | 8.02% | 7.41% | 7.29% | 8.03% |
| 台北老爺大酒店 | 0.27% | 0.39% | 0.42% | 0.45% | 0.43% | 0.39% |
| 福華大飯店 | 3.30% | 4.08% | 3.00% | 3.21% | 2.82% | 3.28% |
| 台北君悅大飯店 | 5.31% | 3.44% | 5.50% | 8.63% | 9.72% | 6.52% |
| 晶華酒店 | 4.63% | 4.69% | 4.44% | 4.14% | 3.65% | 4.31% |
| 西華大飯店 | 0.00% | 2.07% | 3.98% | 2.18% | 1.90% | 2.03% |
| 遠東國際大飯店 | 3.53% | 3.01% | 2.50% | 3.19% | 3.29% | 3.10% |
| 六福皇宮 | 1.42% | 2.14% | 2.21% | 1.59% | 1.67% | 1.80% |
| 美麗信花園酒店 | 4.48% | 4.33% | 4.71% | 4.85% | 5.58% | 4.79% |
| 台北W飯店 | 1.63% | 1.78% | 2.01% | 1.21% | 1.41% | 1.61% |
| 台北萬豪酒店 | 2.46% | 2.46% | ||||
| 台北美福大飯店 | 0.28% | 0.28% | ||||
| 台北寒舍艾美酒店 | 0.63% | 0.94% | 0.47% | 0.60% | 0.66% | 0.66% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
臺北地區國際觀光飯店近五年本國旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 12.91% | 6.74% | 5.95% | 6.73% | 8.03% | 8.07% |
| 國賓大飯店 | 0.92% | 1.13% | 1.99% | 2.72% | 2.89% | 1.93% |
| 台北華國大飯店 | 1.41% | 1.96% | 1.74% | 1.80% | 2.60% | 1.90% |
| 華泰王子大飯店 | 0.57% | 0.53% | 0.49% | 0.57% | 0.48% | 0.53% |
| 國王大飯店 | 0.20% | 0.25% | 0.21% | 0.18% | 0.21% | 0.21% |
| 豪景大酒店 | 1.04% | 1.14% | 0.99% | 1.19% | 1.45% | 1.16% |
| 台北凱撒大飯店 | 4.15% | 6.60% | 7.44% | 6.52% | 6.20% | 6.18% |
| 康華大飯店 | 2.11% | 2.26% | 2.25% | 1.80% | 1.66% | 2.02% |
| 神旺大飯店 | 6.59% | 7.04% | 5.74% | 4.54% | 4.87% | 5.75% |
| 兄弟大飯店 | 2.31% | 2.69% | 3.03% | 2.67% | 1.71% | 2.48% |
| 三德大飯店 | 1.46% | 1.27% | 1.12% | 1.07% | 0.97% | 1.18% |
| 亞都麗緻大飯店 | 4.07% | 5.17% | 5.84% | 5.63% | 5.34% | 5.21% |
| 國聯大飯店 | 7.90% | 8.56% | 8.28% | 7.70% | 8.71% | 8.23% |
| 台北寒舍喜來登大飯店 | 8.17% | 6.40% | 5.95% | 5.96% | 5.45% | 6.39% |
| 台北老爺大酒店 | 0.96% | 1.06% | 0.99% | 1.19% | 0.99% | 1.04% |
| 福華大飯店 | 7.48% | 9.43% | 10.45% | 9.04% | 6.80% | 8.64% |
| 台北君悅大飯店 | 5.75% | 4.19% | 6.30% | 7.88% | 7.63% | 6.35% |
| 晶華酒店 | 7.85% | 10.81% | 10.86% | 10.84% | 10.31% | 10.13% |
| 西華大飯店 | 3.85% | 5.28% | 4.55% | 5.70% | 4.86% | 4.85% |
| 遠東國際大飯店 | 3.73% | 2.97% | 2.44% | 2.41% | 2.63% | 2.83% |
| 六福皇宮 | 2.34% | 2.07% | 2.45% | 1.88% | 1.56% | 2.06% |
| 美麗信花園酒店 | 3.84% | 4.81% | 4.00% | 4.14% | 2.94% | 3.94% |
| 台北W飯店 | 5.65% | 5.00% | 4.24% | 5.04% | 4.45% | 4.88% |
| 台北萬豪酒店 | 3.06% | 3.06% | ||||
| 台北美福大飯店 | 0.96% | 0.96% | ||||
| 台北寒舍艾美酒店 | 4.74% | 2.65% | 2.70% | 2.82% | 3.24% | 3.23% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
臺北地區國際觀光飯店近五年大陸旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 16.68% | 11.57% | 9.21% | 9.23% | 12.10% | 11.76% |
| 國賓大飯店 | 3.11% | 3.47% | 3.17% | 2.25% | 1.71% | 2.74% |
| 台北華國大飯店 | 3.41% | 2.89% | 1.79% | 1.65% | 1.52% | 2.25% |
| 華泰王子大飯店 | 0.87% | 0.86% | 1.20% | 0.77% | 0.69% | 0.88% |
| 國王大飯店 | 0.82% | 0.69% | 0.67% | 0.41% | 0.29% | 0.58% |
| 豪景大酒店 | 6.65% | 4.54% | 5.13% | 6.78% | 8.19% | 6.26% |
| 台北凱撒大飯店 | 1.73% | 5.68% | 6.73% | 7.08% | 5.33% | 5.31% |
| 康華大飯店 | 3.51% | 2.13% | 2.73% | 2.21% | 1.71% | 2.46% |
| 神旺大飯店 | 2.84% | 4.69% | 7.57% | 10.35% | 9.52% | 6.99% |
| 兄弟大飯店 | 3.83% | 3.12% | 4.03% | 2.70% | 1.11% | 2.96% |
| 三德大飯店 | 8.56% | 6.67% | 5.74% | 6.07% | 3.79% | 6.17% |
| 亞都麗緻大飯店 | 1.83% | 1.78% | 1.86% | 1.50% | 1.20% | 1.63% |
| 國聯大飯店 | 3.56% | 4.03% | 4.19% | 3.08% | 3.49% | 3.67% |
| 台北寒舍喜來登大飯店 | 8.14% | 9.10% | 7.24% | 7.30% | 6.43% | 7.64% |
| 台北老爺大酒店 | 0.48% | 0.68% | 0.77% | 0.60% | 0.50% | 0.61% |
| 福華大飯店 | 5.59% | 6.51% | 7.13% | 6.80% | 5.62% | 6.33% |
| 台北君悅大飯店 | 6.13% | 4.68% | 7.01% | 7.67% | 8.15% | 6.73% |
| 晶華酒店 | 3.14% | 4.39% | 3.69% | 3.25% | 3.24% | 3.54% |
| 西華大飯店 | 3.68% | 3.61% | 2.67% | 2.90% | 2.81% | 3.13% |
| 遠東國際大飯店 | 5.28% | 4.38% | 3.48% | 3.85% | 5.10% | 4.42% |
| 六福皇宮 | 2.79% | 3.11% | 2.98% | 3.65% | 5.32% | 3.57% |
| 美麗信花園酒店 | 1.45% | 2.41% | 2.77% | 2.30% | 2.86% | 2.36% |
| 台北W飯店 | 4.60% | 6.55% | 6.13% | 5.85% | 5.01% | 5.63% |
| 台北萬豪酒店 | 2.42% | 2.42% | ||||
| 台北美福大飯店 | 0.15% | 0.15% | ||||
| 台北寒舍艾美酒店 | 1.34% | 2.45% | 2.13% | 1.75% | 1.73% | 1.88% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
臺北地區國際觀光飯店近五年日本旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 6.05% | 4.93% | 3.01% | 2.91% | 5.25% | 4.43% |
| 國賓大飯店 | 11.20% | 11.16% | 10.30% | 10.75% | 11.08% | 10.90% |
| 台北華國大飯店 | 7.24% | 8.59% | 7.50% | 7.39% | 6.49% | 7.44% |
| 華泰王子大飯店 | 2.91% | 2.77% | 2.65% | 2.56% | 2.90% | 2.76% |
| 國王大飯店 | 1.30% | 1.77% | 2.06% | 2.29% | 1.99% | 1.88% |
| 豪景大酒店 | 2.38% | 2.30% | 2.80% | 2.50% | 1.46% | 2.29% |
| 台北凱撒大飯店 | 3.97% | 11.55% | 11.04% | 11.20% | 11.75% | 9.90% |
| 康華大飯店 | 4.64% | 5.15% | 4.88% | 5.11% | 4.79% | 4.91% |
| 神旺大飯店 | 1.37% | 1.93% | 2.00% | 1.88% | 2.21% | 1.88% |
| 兄弟大飯店 | 2.13% | 2.21% | 2.38% | 2.30% | 1.44% | 2.09% |
| 三德大飯店 | 6.59% | 7.35% | 8.90% | 9.32% | 9.27% | 8.29% |
| 亞都麗緻大飯店 | 3.08% | 2.85% | 2.40% | 2.67% | 2.93% | 2.79% |
| 國聯大飯店 | 1.14% | 1.29% | 1.25% | 1.24% | 1.28% | 1.24% |
| 台北寒舍喜來登大飯店 | 8.78% | 6.53% | 6.98% | 5.03% | 5.36% | 6.54% |
| 台北老爺大酒店 | 6.51% | 6.15% | 6.55% | 7.28% | 6.13% | 6.52% |
| 福華大飯店 | 5.55% | 4.32% | 4.24% | 3.80% | 3.31% | 4.25% |
| 台北君悅大飯店 | 2.72% | 0.99% | 1.65% | 2.57% | 1.96% | 1.98% |
| 晶華酒店 | 10.26% | 8.29% | 8.94% | 9.13% | 9.89% | 9.30% |
| 西華大飯店 | 2.78% | 2.34% | 3.03% | 3.14% | 3.25% | 2.91% |
| 遠東國際大飯店 | 1.53% | 0.88% | 0.64% | 0.74% | 0.89% | 0.94% |
| 六福皇宮 | 1.57% | 1.64% | 1.83% | 1.38% | 1.10% | 1.50% |
| 美麗信花園酒店 | 5.14% | 4.10% | 4.21% | 4.08% | 4.08% | 4.32% |
| 台北W飯店 | 0.81% | 0.66% | 0.61% | 0.58% | 0.60% | 0.65% |
| 台北萬豪酒店 | 0.36% | 0.36% | ||||
| 台北美福大飯店 | 0.08% | 0.08% | ||||
| 台北寒舍艾美酒店 | 0.36% | 0.25% | 0.17% | 0.15% | 0.15% | 0.22% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
臺北地區國際觀光飯店近五年北美旅客市場佔有率
| 旅館名稱\年度 | 101 | 102 | 103 | 104 | 105 | 平均 |
| 圓山大飯店 | 1.35% | 1.53% | 1.94% | 1.49% | 2.76% | 1.81% |
| 國賓大飯店 | 2.19% | 1.95% | 1.67% | 1.59% | 1.28% | 1.74% |
| 台北華國大飯店 | 1.41% | 2.28% | 4.24% | 5.01% | 5.05% | 3.60% |
| 華泰王子大飯店 | 0.08% | 0.09% | 0.08% | 0.08% | 0.07% | 0.08% |
| 國王大飯店 | 0.05% | 0.11% | 0.03% | 0.07% | 0.03% | 0.06% |
| 豪景大酒店 | 0.64% | 0.53% | 0.66% | 0.42% | 0.44% | 0.54% |
| 台北凱撒大飯店 | 0.79% | 2.36% | 2.19% | 2.26% | 1.89% | 1.90% |
| 康華大飯店 | 0.67% | 0.77% | 0.78% | 0.83% | 0.59% | 0.73% |
| 神旺大飯店 | 4.74% | 4.26% | 3.47% | 3.76% | 4.16% | 4.08% |
| 兄弟大飯店 | 1.03% | 1.24% | 0.94% | 0.75% | 0.50% | 0.89% |
| 三德大飯店 | 0.55% | 0.90% | 0.45% | 0.30% | 0.27% | 0.50% |
| 亞都麗緻大飯店 | 3.04% | 3.23% | 2.71% | 2.19% | 1.99% | 2.63% |
| 國聯大飯店 | 1.69% | 1.49% | 1.38% | 1.45% | 1.77% | 1.56% |
| 台北寒舍喜來登大飯店 | 10.85% | 11.10% | 10.92% | 9.87% | 8.32% | 10.21% |
| 台北老爺大酒店 | 0.61% | 0.69% | 0.52% | 0.67% | 0.47% | 0.59% |
| 福華大飯店 | 11.27% | 12.13% | 11.88% | 10.83% | 9.96% | 11.21% |
| 台北君悅大飯店 | 18.58% | 14.39% | 17.75% | 19.94% | 20.79% | 18.29% |
| 晶華酒店 | 5.83% | 6.25% | 6.57% | 7.07% | 4.82% | 6.11% |
| 西華大飯店 | 5.40% | 5.31% | 5.09% | 5.07% | 4.54% | 5.08% |
| 遠東國際大飯店 | 9.87% | 8.65% | 6.79% | 6.27% | 6.28% | 7.57% |
| 六福皇宮 | 5.84% | 6.49% | 5.87% | 6.35% | 4.86% | 5.88% |
| 美麗信花園酒店 | 1.93% | 1.99% | 1.39% | 2.09% | 1.43% | 1.77% |
| 台北W飯店 | 8.56% | 8.78% | 9.37% | 8.65% | 8.62% | 8.80% |
| 台北萬豪酒店 | 5.82% | 5.82% | ||||
| 台北美福大飯店 | 0.16% | 0.16% | ||||
| 台北寒舍艾美酒店 | 3.03% | 3.48% | 3.30% | 2.97% | 3.12% | 3.18% |
| 小計 | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
資料來源：交通部觀光局 本研究分析
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